Located in the tech hub of Yaletown, Vancouver, BC, has given us the geographic advantage of assembling a young and talented group of creative individuals to disrupt the fashion industry. 

Who Cares About a Bag was founded on the belief that you shouldn’t have to sacrifice quality—or max out your credit cards—to feel confidently en vogue. With an imaginative and fearless spirit, we’ve staked a new claim in the fashion world, as a happy alternative to poorly made fast-fashion or stodgy and expensive brands.

We've assembled a team of 11 passionate individuals with a common goal. We want to expertly utilize our insight and experience in the fashion e-commerce world. Our creative directors, Lisa and Marta are at the forefront of our design studio. Their expertise and passion within the industry allow us to curate trendy and fashion-forward collection manufactured in Asia (Hong Kong, Taiwan, Vietnam with head office in Vancouver Canada). All bags are quality assured by four incredible individuals. Elisabeth- bag technologist, Andrew- technical designer, Chris and Lucas is responsible for logistic and warehouse management. Chiara is our UX/UI designer. At the same time, Mark and William is head of security and technical analyst. Jackey and Valentina manage our marketing and creative department. We are here to make things more exciting!

Team WHOCARESABOUTABAG is based in Vancouver Canada


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